{"title":"Define","description":null,"products":[{"product_id":"ultra-defining-gel-1","title":"Ultra Defining Gel","description":"\u003cp data-block-key=\"t3fgh\"\u003eDefinition without the crunch. This non-flaking formula with a strong curl-locking blend provides a non-sticky curl cast that defines, fights frizz, and amplifies shine and bounce.\u003c\/p\u003e","brand":"DevaCurl","offers":[{"title":"3 oz","offer_id":39392850641036,"sku":"2902893","price":12.0,"currency_code":"USD","in_stock":true},{"title":"12 oz","offer_id":47120472604812,"sku":"2902894","price":28.0,"currency_code":"USD","in_stock":true},{"title":"32 oz","offer_id":47120473817228,"sku":"2902896","price":50.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0068\/7482\/4786\/files\/Ultra_Defining_Gel_3oz_2000x2000_Site.jpg?v=1759525684"},{"product_id":"light-defining-gel","title":"Light Defining Gel","description":"\u003cp data-block-key=\"zj4is\"\u003eDefinition without the crunch. This non-flaking formula with a curl-locking blend provides a non-sticky curl cast that enhances shape, fights frizz, and amplifies shine and bounce.\u003c\/p\u003e","brand":"DevaCurl","offers":[{"title":"3 oz","offer_id":39392885211276,"sku":"2902888","price":12.0,"currency_code":"USD","in_stock":true},{"title":"12 oz","offer_id":47120465133708,"sku":"2902889","price":28.0,"currency_code":"USD","in_stock":true},{"title":"32 oz","offer_id":47120467099788,"sku":"2902890","price":50.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0068\/7482\/4786\/files\/Light_Defining_Gel_3oz_2000x2000_Site.jpg?v=1759512942"},{"product_id":"styling-cream-1","title":"Styling Cream","description":"\u003cp data-block-key=\"orcvw\"\u003eGet totally touchable style. This rich cream with a hydra-definition blend provides medium to coarse curls with shape, frizz control, and a no-crunch finish.\u003c\/p\u003e","brand":"DevaCurl","offers":[{"title":"3 oz","offer_id":39392906084492,"sku":"2902902","price":15.0,"currency_code":"USD","in_stock":true},{"title":"5.1 oz","offer_id":47120542007436,"sku":"2902903","price":29.0,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0068\/7482\/4786\/files\/Styling_Cream_3oz_2000x2000_Site.jpg?v=1759520734"},{"product_id":"supercream™","title":"SuperCream™","description":"\u003cp data-block-key=\"p09lp\"\u003eThis multitasking, ultra-rich cream with a hydra-definition blend provides coarse curls with smoothness, shape, shine, and frizz control.\u003c\/p\u003e","brand":"DevaCurl","offers":[{"title":"3 oz","offer_id":39393169932428,"sku":"2902907","price":15.0,"currency_code":"USD","in_stock":true},{"title":"5.1 oz","offer_id":39393169965196,"sku":"2902908","price":29.0,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0068\/7482\/4786\/files\/SuperCream_3oz_2000x2000_Site.jpg?v=1759520824"},{"product_id":"wave-maker™","title":"Wave Maker™","description":"\u003cp data-block-key=\"1wxz8\"\u003eMake waves or curls even more gorgeous. This lightweight cream with a hydra-definition blend provides fine curls with shape and frizz control.\u003c\/p\u003e","brand":"DevaCurl","offers":[{"title":"3 oz","offer_id":39395778658444,"sku":"2902912","price":15.0,"currency_code":"USD","in_stock":true},{"title":"5 oz","offer_id":39395778691212,"sku":"2902913","price":29.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0068\/7482\/4786\/files\/Wave_Maker_3oz_2000x2000_Site.jpg?v=1759526757"},{"product_id":"limited-edition-supercream™","title":"Limited Edition SuperCream™","description":"\u003cp data-block-key=\"p09lp\"\u003eShare the beauty of jumbo-sized fan fave multitasker \u003cb\u003eSuperCream™\u003c\/b\u003e with a special \u003cb\u003elimited-edition design by UNWRP®\u003c\/b\u003e. This ultra-rich cream with a hydra-definition blend provides coarse curls with smoothness, shape, shine, and frizz control.\u003c\/p\u003e","brand":"DevaCurl","offers":[{"title":"17.75 oz","offer_id":40905985720460,"sku":"2902910","price":62.0,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0068\/7482\/4786\/products\/pdp_holiday_supercream.jpg?v=1663256083"},{"product_id":"limited-edition-styling-cream","title":"Limited Edition Styling Cream","description":"\u003cp data-block-key=\"orcvw\"\u003eShare the beauty of jumbo-sized fan fave \u003cb\u003eStyling Cream\u003c\/b\u003e with a special \u003cb\u003elimited-edition design by UNWRP®\u003c\/b\u003e. This rich cream with a hydra-definition blend provides medium to coarse curls with shape, frizz control, and a no-crunch finish.\u003c\/p\u003e","brand":"DevaCurl","offers":[{"title":"17.75 oz","offer_id":40908821528716,"sku":"2902904","price":62.0,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0068\/7482\/4786\/products\/pdp_holiday_styling-cream.jpg?v=1663256012"},{"product_id":"summer-curl-quenchers-kit","title":"Summer Curl Quenchers Kit","description":"\u003cp data-block-key=\"x2d6f\"\u003eSave $31* and give curls some summer love, aka fun in the sun! Keep ‘em quenched + defined with \u003cb\u003eSuperCream™\u003c\/b\u003e, reduce damage up to 55% + UV protect hair with \u003cb\u003eFlexFactor®,\u003c\/b\u003e and give em’ strong hold + amplify shine with \u003cb\u003eUltra Defining Gel\u003c\/b\u003e.\u003c\/p\u003e\u003cp data-block-key=\"6b258\"\u003e\u003c\/p\u003e\u003cp data-block-key=\"6g7oj\"\u003e\u003ci\u003e*Savings discounted off of original price. Suggest Cost: $39\u003c\/i\u003e\u003c\/p\u003e","brand":"DevaCurl","offers":[{"title":"Kit","offer_id":41538520350860,"sku":"2902961","price":33.0,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0068\/7482\/4786\/files\/pdp_May-summer-travel-kit.jpg?v=1683054474"},{"product_id":"curlheights™-cream","title":"CurlHeights™ Cream","description":"\u003cp data-block-key=\"p09lp\"\u003eOur multitasking cream with \u003cb\u003eVolume Complex\u003c\/b\u003e increases volume 2X to roots and reduces frizz by 83% up to 8 hrs*; defining and leaving curls with more body and fullness.\u003cbr\u003e\u003cbr\u003e \u003ci\u003e*When used as a collection.\u003c\/i\u003e\u003c\/p\u003e","brand":"DevaCurl","offers":[{"title":"6 oz","offer_id":41954713731212,"sku":"2902887","price":29.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0068\/7482\/4786\/files\/CurlHeights_Cream_6oz_2000x2000_Site.jpg?v=1759508006"},{"product_id":"quenchn-stretch-cream™","title":"Quench'N Stretch Cream™","description":"\u003cp data-block-key=\"t3fgh\"\u003eFor dry, medium to coarse curls + coils, \u003cb\u003eQuench'n Stretch Cream™\u003c\/b\u003e provides moisture, frizz control for up to 7 days* It helps detangle, improves manageability, and encourages natural curl clumping for smooth, easy styling. Provides long lasting elongation and stretch for up to 5 days**! Ideal for style versatility—perfect for natural looks or setting styles that stay effortlessly defined.​\u003c\/p\u003e\u003cp data-block-key=\"3odhe\"\u003e​\u003c\/p\u003e\u003cp data-block-key=\"2973l\"\u003e* vs. untreated hair in high humidity conditions.​\u003c\/p\u003e\u003cp data-block-key=\"39r1t\"\u003e**vs untreated hair\u003c\/p\u003e","brand":"DevaCurl","offers":[{"title":"12 oz","offer_id":46157973422220,"sku":"3027766","price":29.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0068\/7482\/4786\/files\/devacurl_quenchn-cream-product-new_2000x2000_f816a684-793f-494a-8318-a71ada09edd0.png?v=1770674848"},{"product_id":"quenchn-duo","title":"Quench'N Duo","description":"\u003cp data-block-key=\"mqvm1\"\u003eYou loved our gel Quench’n Define Gel™, now fall in love with our DUO:\u003cbr\u003e\u003cbr\u003eQuench’n Stretch Cream™ \u0026amp; Quench’n Define Gel™ for dry curls and coils to manage frizz and enhance elongation.\u003c\/p\u003e","brand":"DevaCurl","offers":[{"title":"Duo","offer_id":46458631291020,"sku":"30277-V","price":57.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0068\/7482\/4786\/files\/devacurl_quenchn-cream_product_2000x2000_4f3deb6f-0c1b-4ad8-8df4-0268d2619959.png?v=1773614310"},{"product_id":"the-og-kit-new","title":"The OG Kit","description":"\u003cp data-block-key=\"v0dga\"\u003eIntroducing the OG KIT, the routine designed to enhance your natural texture. This kit features the original, trusted routine that has transformed curls for years. Whether you're just beginning your curly hair journey or have been caring for your curls for a while, this kit delivers everything you need detangle, define, and moisturize your curls.\u003c\/p\u003e","brand":"DevaCurl","offers":[{"title":"Kit","offer_id":46758733774988,"sku":"3133938","price":28.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0068\/7482\/4786\/files\/devacurl-og-kit_2000x2000_Updated.jpg?v=1782139378"}],"url":"https:\/\/checkout.devacurl.com\/collections\/define-and-hold.oembed","provider":"DevaCurl","version":"1.0","type":"link"}